NDTV, India’s oldest English-language broadcaster still in existence, said it signed a deal with content promoter Taboola that can generate as much as Rs 750 cr or $100 mn for the company over the next ten years, provided NDTV is able to maintain its traffic growth. Taboola is famous for its paid recommendation engine that […]
Affle, which helps companies increase the effectiveness of their digital ads, said it received two more patents from the US, taking its total US patents to six. Patent 11157952 is using blockchain to create and store a list of fraud IPs and publishers to reduce scams in digital advertising. The technology creates an “immutable decentralized […]
Bharti Airtel has announced its entry into the lucrative, Rs 30,000 cr digital advertising market in India, making it the most serious competitor yet to Google and Facebook, which together control about 90% of the market at present. While Google leverages its access to search data and Facebook taps its access to behavioral data on […]
Thanks to the explosion of data connectivity unleashed by Reliance Jio and other operators, an Indian company has emerged as by far the most popular channel on Youtube by number of views. According to Youtube tracking service Social Blade, Indian record label T-Series today has hit monthly views of close to 2 bln (200 cr) […]
Google, the maker of the most popular web browser in the world, has decided to crack the whip on intrusive advertisements. Starting Thursday, said the company, all advertisements on websites that repeatedly bombard users with intrusive ads will be blocked by default. Before the blocking goes into effect, the intrusive ads will be ‘flagged’, presumably […]
Facebook, the largest social network on earth, has added several new features to its ‘Pages’ feature, including the ‘Poll’s option that was removed five years ago. Administrators of Facebook pages can now create a poll by clicking on the ‘+’ sign and choosing ‘polls’ as the type for the new post they are able to […]
4G operator Reliance Jio’s trial services, which started in earnest about three months ago, has disrupted the online ad industry by massively increasing the total inventory without a commensurate increase in ad budgets. INTERNET EXPLODES Today, Reliance Jio has 50 mln users who, on average use about 1 GB of data per day. This creates 50 mln […]
