Work from home boosts TV viewership in India

Even as evening TV viewership has fallen back to its pre-COVID levels after the COVID-19 lockdown, overall TV viewership continues to remain elevated due to higher levels of daytime consumption in the era of work-from-home. According to numbers disclosed by Sunil Lulla, CEO of TV viewership measurement agency BARC, TV viewership in India has gone […]

BARC India CEO Partho Dasgupta resigns, Sunil Lulla to step in

BARC India, India’s top TV viewership measurement company, said CEO Partho Dasgupta has resigned, and will be replaced by Sunil Lulla, who was with Eros International Media and Balaji Telefilms before. BARC said Dasgupta had “relinquished his position” and moved on, indicating that it was a voluntary move. The change in leadership comes at a […]