Vakrangee starts distribution of agricultural products and services

Vakrangee Ltd said it has tied up with BigHaat Agro Private Ltd to provide end-to-end Agri services, digital advisory as agri input products, including seeds and fertilizers.

BigHaat is a digital agricultural platform that offers valuable inputs to farmers by using science, data and technology, such as end-to-end crop guidance and market linkages for various commodities.

Vakrangee Kendras will also offer various kinds of seeds, pesticides, fertilizers, nutrients and farm implements under the agreement.

“With 70% of Nextgen Vakrangee Kendra outlets in Tier-5 and 6 towns, Vakrangee will offer Agri services to the farmer community in the unserved and underserved parts of the country,” said the tech solutions company, which also runs one of India’s largest networks of e-service kiosks and centers.

The company’s kiosks and centers currently offer various products and services related to banking, insurance, ATM, financial services, assisted e-Commerce, e-Governance and logistics.

It currently has around 11,900 outlets spread across 27 States & territories over 520 districts and 4,620 postal codes. More than 70% of these outlets are in Tier 5 and 6 towns.

“Vakrangee aims to drive efficiencies in the areas of distribution, marketing and operations of Agriculture value chain with data-driven business intelligence.

“Our data strategy along with our Partner BigHaat would enable various stakeholders of Agri value chain to come together and build end to end ecosystem for farming community and driving sustainable agriculture,” it said, adding that Vakrangee Kendras will also offer end-to-end service delivery for these items.

The partnership covers both urban as well as rural remote areas.

“With this partnership, we have strategically added a complete bouquet of Agri care solutions at our Nextgen Kendras making them into a one-stop shop for all the Agri requirements of our customers,” said Vakrangee, adding that franchisees in remote areas can look forward to increased income by offering these services.

“We will continue to add more products and services and tie-up with leading business partners…We are aspiring to be the most trustworthy physical as well as online convenience store across India, positively moving towards Vakrangee Kendra’s new brand philosophy of ‘AB Poori Duniya Pados Mein’,” it added.