TVS Motor opens new Dubai showroom, appoints distributor

Two- and three-wheeler maker TVS Motor Co said it has appointed a new distributor for the UAE market and inaugurated a new, 2,000 sq ft showroom. The company also plans to significantly scale up its offering in the country.

The new distribution arrangement was signed with Public Motors, a unit of Ghaf Investments LLC.

The new showroom on Sheikh Zayed Road will include spare parts and service divisions, besides selling motorcycles and scooters. It will also sell delivery vehicles, the Chennai-based company said.

The company will launch practically its entire portfolio in the UAE in coming days.

Among these are Apache RR 310 in the racing and superpremium segment and the Apache RTR range — including 200 4V, 160 4V and 180 — in the premium segment.

The Company will also introduce their two popular global scooter models in the UAE, including the smart scooter, TVS NTORQ 125 (disc) and TVS WEGO.

It will also launch commuter bikes such as TVS HLX 150, HLX 100 and HLX 125. The company said it has sold over 1 million HLX series bikes across the world.

TVS Motor Co did not clarify if its distribution agreement with Public Motors is exclusive or non-exclusive.

However, EVP R Dilip, who looks after the company’s international business, called the move an expansion of the company’s presence in the UAE market.

The new partner “has rich experience in the region and are synonymous with trust. This association is a strategic step towards expanding TVS Motor company‚Äôs market presence, driving innovation through best-in-class products and setting a customer experience benchmark,” he said.

Ibrahim Al Sadah, Head & Managing Partner of Public Motors said the technology and quality of TVS Motor Co combined with his firm’s network will create much impact in the local market.