AU Small Finance Bank to distribute Aditya Birla Health insurance

AU Small Finance Bank has tied up with Aditya Birla Health Insurance to to distribute the latter’s health insurance products.

The bank will act as a corporate agent, it said.

“This tie up shall be mutually beneficial for ABHICL & AU SMALL FINANCE BANK in terms of business, market penetration and reach,” it said.

Aditya Birla Health is a joint venture between the Aditya Birla Group, India’s third-largest private sector conglomerate, and MMI Holding Limited, one of South Africa’s largest insurance companies.

Unlike traditional health insurance companies, the company tries to set itself apart by constant engagement with the customers by giving them health tips and so on. It also uses digital technology more than others.