Lypsa Gems unveils new portfolio for Middle East clients

Lypsa Gems and Jewellery said it will launch a new portfolio of 100 designs under its diamond studded jewelry collection for its wholesale clients in the Middle East.

“The company is hopeful to receive orders from its wholesalers and jewelry retailers based in the Middle East Market,” it said.

Lypsa Gems and Jewellery is one of India’s biggest diamond jewellery makers and buys the stones directly from mines and dealers across the world. It then cuts and polishes them and then creates jewellery that is sold to clients across the globe.

“The new collection of designs blends Middle Eastern design motifs with contemporary design elements to build a design language that appeals to the new generation of customers,” the company said.

“The design style recognizes the myriad of nationalities and cultures that co-exist in the Middle East and aims to be universal enough to appeal to the majority. Most designs are lightweight, studded in VS-SI quality excellent make diamonds and boast of superior craftsmanship.”

The new designs can be customized in yellow gold, white gold and rose gold as well as in 18kt and 14kt depending on our client requirements, it added.

It said it continued to focus on developing its Middle Eastern Business with added emphasis on building the wholesale jewelry business to allow higher margins.

“Our jewelry products have found acceptance amongst our clients and we are hopeful of getting orders of our new collection designs from them. This collection will also be marketed to new retailers and wholesalers that we plan to gain entry into,” it said.

On the India front, the company said it is focused on growing its ‘Atelier’ and ‘Oropel’ brands via its recent tie-ups with e-commerce platforms.

The company sells its jewellery in India via online shops such as Flipkart, Snapdeal, Craftsvilla and Shopclues. The products range from Rs 7,500 to Rs 35,000.

It said it hopes to launch the brands outside India as well.

“We are hopeful of rolling these brands out globally through global e-commerce affiliations in the near future,” it said.