Larsen & Toubro Infotech changes to ‘LTI’ as it seeks an independent identity

Larsen & Toubro Infotech, which started out as a unit of construction major L&T, has rebranded itself, dropping its parent’s name from its own and projecting a more independent brand.

The new logo reads ‘LTI’ in blue, bold letters with the tagline ‘Lets Solve’, and the new branding colors are blue and orange.

“The new brand identity of LTI exemplifies the rapid progress made by the Company across all dimensions during last Several quarters,” the company said.

It got listed in July 2016 and acquired AugmentIO in November 2016 to deepen its big data and analytics offerings.

The Company also launched Mosaic platform with componentized solutions for digital, analytics, IoT, automation and cloud.

“The new visual language is designed around the Concept of ‘Mosaic’ – an imaginative representation of how LTI brings together the power of exponential technologies to deliver real business outcomes. The Colors blue and Orange are derived from the horizon, the ultimate Symbol of Convergence where the blue Ocean and amber Sky meet. This dynamic, modern and agile visual language infuses renewed energy to every touchpoint Symbolizing LTI’s passion for client success,” the company said.

The IT services provider has over 20,000 employees and is counted among the mid-sized outsourcing companies in India.

“LTI is celebrating its 20th anniversary in 2017 and the new brand positions the Company to Compete effectively in the years ahead,” it added.