Zee Entertainment takes Bollywood to Mexico with new channel

Zee Entertainment Enterprises entered the Latin American market with the launch of its Spanish-language Bollywood movie channel, Zee Mundo in Mexico and Ecuador.

The channel offers Bollywood movies, telenovelas and series. Other countries in the region will be addressed in coming months, the company indicated.

ZEE is the first-ever Indian broadcaster to take mainstream channels to LATAM.

Zee Mundo will be available in Mexico on Sky, a leading Pay-TV satellite provider and in Ecuador on TV Cable. The channel is already available in the US.

ZEE Mundo will be available throughout Mexico and Central America on Sky channels – #203 in SD and #1228 in HD and in Ecuador on TV Cable – Channel Nos. #151 and #362.

Headquartered in Miami, Florida, the specially-customised channel will bring ZEE’s entire library of HD movie titles to LATAM audiences, dubbed in Spanish, across five genres – action, romance, suspense, drama and comedy. The titles include those featuring Shah Rukh Khan, Priyanka Chopra, Anil Kapoor, Deepika Padukone and Irrfan Khan.

Amit Goenka, CEO of the company’s international broadcast business said the channel found success in the US Hispanic market, where it “captivated viewers”.

“This is a key market for us and we want to take this channel to the length and breadth of audiences in both Spanish-speaking and Portuguese-speaking Latin America. We are launching our channel on the region’s biggest platforms – Sky in Mexico and TV Cable in Ecuador.”

Rajeev Kheror, President in charge of strategy for international business said there was a lot of cultural synergy between India and Latin America. “Indian content and storylines resonate strongly with Latin American values and traditions,” he said.