Under the ‘open network’ project, Bharti Airtel allows its customers to see where their nearest towers are, and even offer cell sites on rent to the company.
“Airtel received feedback and suggestions from millions of customers across multiple Open Network touch points – Open Network portal, myAirtel app, Airtel Call Center and Airtel Stores. Based on the feedback, Airtel engaged with these customers to improve and optimize the network for them and their surrounding areas. Thousands of leads for installation of new network sites were also generated,” the company said.
Airtel is rolling-out a new advertising campaign around the Open Network initiative with a media-mix of TV, print, outdoor and digital.
The campaign, designed by Taproot-Dentsu, is based on the feedback/insights gathered through the initiative and encourages customers to participate and take charge of network related issues.
“As a mark of gratitude to all customers who have helped Airtel build a better network, the Open Network portal will have a new section – “Network Stories”. This section will detail the actual on-ground changes that have happened post the open network campaign launch where Airtel has delivered an improved network experience. The section will also have testimonials from satisfied customers.”