AMD attacks the embedded market with fusion G series

Fresh from its introduction of the ‘fusion’ series of CPU-GPU combination chips, AMD has put the technology on embedded systems creating what it called the most power embedded system ever.

“This new class of accelerated processor combines more compute capabilities on a single die than any processor in the history of computing and represents opportunity for major advancements in embedded systems,” the firm said on Wednesday.

Embedded systems are used in space-constrained devices such as home appliances and hand-held devices. It said it is targeting graphics-intensive solutions like digital sign boards, internet-ready set top boxes, mobile and desktop thin clients, casino gaming machines, point-of-sale kiosks, and small form factor PCs, as well as numerous single board computers (SBCs).

The move is likely to further strengthen AMD’s challenge to Intel in the area of efficient computing, where it has successfully taken on the chip giant in the netbook and low price notebook market already.

“Today, we have a record number of embedded launch partners. They are using the unique advancements of the AMD Embedded G-Series APU to develop a brand new generation of highly differentiated, energy-efficient, small form-factor embedded systems that can deliver the vivid visual experience expected in our always-connected world,” said Patrick Patla, corporate vice president and general manager, Server and Embedded Division, AMD.

The AMD Embedded G-Series, based on AMD Fusion technology, delivers a complete, full-featured embedded platform and incorporates the new low-power, x86 CPU based on the “Bobcat” core with a world-class DirectX® 11-capable GPU.