TVS Radeon crosses 1 lakh sales milestone within 7 months of launch

Two-wheeler maker TVS Motors on Wednesday said it has sold 1 lakh units of TVS Radeon within seven months of the launch of the 110cc commuter motorcycle, or close to 15,000 motorcycles per month.

The bike, a potential rival to Hero Splendor and Honda Yuga, was launched in August at a starting price of Rs 48,400, making it one of the cheapest motorcycles in the market.

The top selling motorcycle in India, Splendor, sells over 2 lakh units per month.

Targeting rural and small-town Indians, Radeon has a 10-litre petrol tank and returns a fuel economy of 69.3 kmpl.

TVS Radeon runs on two-wheeler alloys and comes up with standard features like ‘Dura Grip’ tubeless tyres and drum brakes.

It is also the first motorcycle in the country to get the synchronised braking, which is prevalent on scooters and prevents skidding.

“TVS Radeon has been developed based on extensive customer understanding, which is deeply embedded in the motorcycle’s usage-led design”, said Aniruddha Haldar, head of marketing for commuter motorcycles, scooters & corporate brand at TVS Motor Company.

Headquartered in Chennai, TVS Motors is the third largest motorcycle company in India with a revenue of over Rs 15,000 crore as of 2017-18.

A flagship company of the TVS Group, TVS Motor Company is also the 2nd largest exporter in India with exports to over 60 Countries.