Royal Orchid Hotels inks marketing tie-up with UK’s Bespoke Hotels

Royal Orchid Hotels said it had tied up with Bespoke Hotels of the UK to market each others’ properties to their customers.

Bespoke manages over 200 hots with 9,500 hotel rooms, 8,000 employees and £815 million of assets.

“Royal Orchid now has the ability to offer its guests hundreds of hotel options across multiple global markets. Bespoke, in turn, shall promote this new partnership in the Indian subcontinent to its guests,” said the fast-growing Indian hote chain.

The move will double Bespoke’s partner hotels in India. The UK firm currently has around 50 ‘represented hotels’ in the country.

The new tie-up will add Royal Orchid’s 47 hotels in places like Bangalore, Jaipur, Mumbai, and Goa.

“With this strategic partnership, Bespoke and Royal Orchid shall work together to enhance each other’s revenues and brand presence in their respective markets,” it added.

“We are delighted to have reached agreement to represent Royal Orchid and welcome them to our burgeoning international portfolio”, commented Robin Sheppard, Founder of Bespoke Hotels.

“They boast a portfolio in some of India’s finest locations, with a commitment to the highest standards of hospitality.”

Chender Baljee, founder of Royal Orchid Hotels, added: “We are thrilled to have Bespoke Hotels on board, to offer our guests 100’s of hotels abroad, and to market our hotels to inbound International travellers. We are looking forward to growing and reinforcing the standing of both brands in the future.”