Airtel, Netflix sign content-sharing, billing agreement

Airtel and Netflix announced an expansion of their partnership in India through which the telecom operator will sell and promote Netflix content to its customers.

Airtel TV, the video app from the operator, will have a dedicated row of Netflix content.

It is not clear how much of the content will be made available on Airtel TV app and whether this will be free for unlimited time or only for a limited period.

It was also not clear whether Airtel would sell premium content from Netflix on its app, or whether users would be required to download and install the official Netflix app for premium shows.

The telco said the deal strengthens Airtel’s vast digital content portfolio on Airtel TV. It said the app offers over 10,000 plus movies and shows and 375 plus LIVE TV channels.

“The partnership with Netflix reaffirms its commitment to continue to bring meaningful and differentiated partnerships on video content for its existing customers,” it said.

Bill Holmes, Global Head of Business Development for Netflix said the deal brings together the latest technologies and the best of entertainment, as well as the ability to pay for Netflix via Airtel’s postpaid billing service.

“Be it Sacred Games, Ghoul or Stranger Things, more and more fans are watching on mobile so we’re bringing together Netflix’s award-winning TV shows and movies with Airtel’s amazing mobile and broadband networks. Airtel customers will enjoy the simplicity of one monthly bill for their Netflix subscription and Airtel postpaid/home broadband bill.”

Subscribers of certain postpaid and home broadband plans of the operator will receive three month gift of a Netflix subscription. After the three months, the Netflix subscription charge will be added to their regular bill.

At present, Netflix charges Rs 500 per month.