TCS to help UK’s Marks & Spencer become ‘digital first’

Tata Consultancy Services said it has entered into a five-year deal with long-time customer and retail chain Marks and Spencer to transform its customer experience and make it a ‘digital first’ business.

“TCS will be Marks & Spencer’s principal technology partner and drive agility, intelligence, innovation and efficiency to transform the retailer’s customer experience and drive growth of M&S business,” the company said.

Financial details of the new deal were not announced.

Digital First strategy refers to giving highest priority to digital or online medium and placing it above the ‘brick and mortar’ business when thinking about new products, strategies and so on.

“Through our Technology Transformation Programme, our business will be faster, simpler and more focused on achieving a seamless customer experience,” said Steve Rowe, CEO, Marks & Spencer.

Marks and Spencer plc is a major British multinational retailer headquartered in the City of Westminster, London. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

It specialises in the selling of clothing, home products and luxury food products.

“TCS will help the customer adopt a digital-first mind-set to win new customers and create growth at accelerated pace,” said TCS CEO Rajesh Gopinathan.

“As part of M&S five-year plan to transform its business, the retailer aims to make its technology function deliver more commercial opportunities,” the Indian company added.

“TCS will transition M&S to a new Technology Operating Model, which embraces the agile mind-set to transform business and IT strategy, aligned with rapid technology innovation to meet fast changing business priorities,” it added.