Som Distilleries Reports 51% Volume Growth in Karnataka

Som Distilleries and Breweries Limited, a leading manufacturer of beer and spirits in India, announced impressive 51% year-over-year volume growth in the state of Karnataka for the current financial year so far.

Som Distilleries, established in 1993 and headquartered in New Delhi, produces popular beer brands like Hunter, Black Fort, and Power Cool. The company has a strong presence across North and Central India. However, Karnataka has emerged as a key growth market for Som in recent years.

Bangalore, the technology hub of India with a large young working population, is the driving force behind the rising beer consumption in Karnataka. The city, along with the overall state, accounts for over 10% of the total Indian alcoholic beverages market. Several major breweries have invested heavily in expanding their operations in the state.

The significant 51% volume growth reported by Som Distilleries demonstrates the success of its initiatives in Karnataka.

Industry experts suggest that rising urbanization, disposable incomes, and evolving lifestyle choices among consumers will further boost alcoholic beverage consumption in the state. Leading beer and spirits brands aim to capitalize on this demand by enhancing production capacities, distribution reach, and brand building in the region.