54% of smartphones have shopping apps; Flipkart No. 1 – Survey

All the mobile web traffic sacrificed by Flipkart seems to be paying off, at least in terms of getting users to install the company’s app. According to Nielsen’s latest survey based on real-time mobile data across 8,000 handsets in the country, Flipkart’s mobile app is present on 35% of all phones checked and was the […]

Flipkart introduces 20 ‘touch and feel’ centers under ‘experience zones’ brand

Flipkart, India’s largest e-commerce marketplace, announced the launch of 20 ‘experience zones’ across the country enabling self-product pick-ups for consumers. The Flipkart experience zones will allow customers to walk into their nearest experience center and collect their shipments at their convenient time. The move resolves the biggest impediment to the further expansion of online commerce […]

CouponDunia to offer coupons in tomorrow’s newspapers

CouponDunia, which specializes in issuing discount coupons for online retailers, has ventured into the offline space with newspaper coupons. The physical coupons can be redeemed for instant discounts on grocery, homecare and personal care purchases at local supermarkets, it said. “The first edition runs Saturday, July 25, 2015 in mainline newspapers across Mumbai, Delhi and […]

Croma lets customers buy from store via website, and vice versa

Croma, the electronic retail chain from the Tata group, said it intends to expand its initial steps at integrating its physical stores and its ecommerce website croma.com. The integration would make it possible for customers to seamlessly merge the physical and online operation. As a result, they would not only be able to buy on […]

Industry opposes suggestion to exclude Amazon, Flipkart etc from key ecommerce responsibilities

Certain rules suggested by the government of India for possible inclusion in its upcoming e-commerce policy have drawn opposition from industry bodies. Key among these are the conditions that payment collection, packing and delivery should be made the responsibility of the seller and not the intermediary website (such as Flipkart and Amazon). The Department of […]

Mobile contributing 50% of ecommerce revenue in India – study

Global e-Commerce sales made via mobile devices are expected to cross $638 billion by 2018, according to the joint study brought out by ASSOCHAM and Deloitte said. Currently, the availability of e-Commerce applications on various mobility devices is helping to drive sales and revenue, Assocham said. “E-tailers like Flipkart, Amazone and Jabong now get 50% […]

Shoppers Stop targets 15% revenue from ecommerce, digital

Retailer Shoppers Stop said it would invest Rs 60 crores over the next 3 years to build up an ‘omnichannel’ delivery platform that would encompass physical stores, web, social, TV and marketplaces. It has chosen SAP as its technology solutions partner. The move would involve its group companies HomeStop, Hypercity and Crossword as well. By […]

Infibeam to offer up to 80% discounts on ‘Big Bang Sale’

After Flipkart and Amazon, it’s the turn of Infibeam.com to offer its own ‘big bang’ sale, from Monday through Wednesday. “Various global electronics brands including Apple, Microsoft, LG, Samsung, HP, Philips along with several national brands such as Micromax, Intex and many others will be offering their products in the Big Bang Sale,” the company […]

78% of Delhiites prefer online shopping over brick and mortar – Survey

Thanks to scorching heat, shopping trends of Indian consumers have witnessed a significant change this ‘summer season’, a whopping 155% rise in online trends compared to 85% last year, according to a survey by the Associated Chambers of Commerce and Industry of India (ASSOCHAM). As per the ASSOCHAM findings, Delhiites have left behind all other […]